Free tool

Cost per job from ads

Ads charge per click, but you're paying for jobs. Follow your budget through to booked work, and see which change makes the biggest difference.

Your answer

Each job from your ads costs

£178.57

2.8 jobs a month from £500 of ads.

Clicks: 125 a month
Enquiries: 10 a month£50 each
Answered in time: 7 a month
Profit after ad spend: −£248 a month

What changes the cost of a job
	Jobs a month	Cost per job	Profit after ads
Your numbers	2.8	£178.57	−£248
Page converts 12%	4.2	£119.05	−£122
Answer every enquiry	4	£125	−£140
Both	6	£83.33	£40

Ads buy clicks. What a job costs depends just as much on the page people land on and on whether someone answers.
Profit after ads is jobs × job value × margin, less the ad spend. It leaves out your time.

Make every click count

A Jobbo page puts your number, prices and a callback form in front of people the moment they land, and takes requests when you can't answer. Pages built for ads, one for each job, are coming next.

Set up your page

How it works

Clicks = budget ÷ cost per click
Enquiries = clicks × share who call or send an enquiry
Answered = enquiries × share you answer or reply to in time
Jobs = answered × share that become jobs
Cost per job = budget ÷ jobs

The table changes one thing at a time: a page that turns half as many again of its visitors into enquiries, and answering every enquiry.

Questions

What's a good cost per job?

One that leaves you a profit once the job's materials and your time are paid for. Compare it with your margin on an average job, not with other people's numbers.

Why does the landing page matter so much?

You pay for every click whether or not they call. A page that shows the job, your price, your area and a big call button turns more of those clicks into enquiries, so each job costs less.

Where do I find my cost per click?

In Google Ads, under Campaigns, as 'Avg. CPC'. If you haven't run ads yet, Google's Keyword Planner gives a range for the searches you'd bid on.

Get your own page in a few minutes

Your prices, photos, areas and hours on one page, and callback requests that come straight to you.

Free while Jobbo is in early access. See a sample page first